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THE INTELLIGENCE LAYER FOR YOUR PRODUCT

See what's happening.Know what to do next.

Your web, product, customer, and behavioral data into one system. Ask questions in plain English, investigate the evidence, and turn insights into action with AI.

See how it works
Generating evidence

  • Demo form · 14:02

    Company 

    Left without submitting. Passwords and card fields are never read.

  • Pricing · 3rd visit

    /pricing · 6m 12s

    Same visitor, same week — not a new anonymous session.

  • CRM · Matching…

    Checking your contacts…

    Note ready for the contact record. Nothing writes without your approval.

From data to understanding

Most analytics tools tell you what happened. Flowgrid helps you understand why — bringing the evidence together so you can go from a question to an answer to an action without stitching together five different tools.

One question, the usual way8 steps · several tools

  1. Notice something changed

    A chart dips. Nobody can say why yet.

  2. Jump between tools

    Analytics, replays, the CRM, last week's report.

  3. Find the right data

    Which events, which pages, which date range.

  4. Build the query

    Or wait for whoever knows how to.

  1. Segment the users

    New or returning, mobile or desktop, free or paid.

  2. Watch the sessions

    One recording at a time, hoping to spot the pattern.

  3. Work out why

    Stitch the clues together by hand.

  4. Decide what to do

    By then the change has been live for a week.

The same question, in Flowgrid1 question · 4 stages

From a question to an answer to an action.

What caused checkout conversion to drop?

  1. Ask

    Ask it in plain English

    "What caused checkout conversion to drop?"

  2. Investigate

    Flowgrid connects the evidence

    The segments, events, sessions, journeys and product data behind the question.

  3. Understand

    See why, not just what

    The evidence behind the change, instead of a guess from a dashboard.

  4. Act

    Turn the finding into a next step

    An experiment, a report or a pull request. Nothing changes without your approval.

A real investigation

Why are users abandoning checkout?

One question. Here is everything Flowgrid put on the table to answer it, and every piece opens to the data underneath.

Investigation · checkout abandonmentlast 7 days

  1. Anomaly

    Checkout conversion −14%

    3.32%from 3.86%

    Break flagged on Sep 14

  2. Affected segment

    12,481 visitors on iOS Safari

    • iOS Safari−39%
    • Android Chrome−3%
    • Desktop−2%

  3. Relevant events

    The drop is at payment

    Last week vs this week, share of checkout starts

  4. Session evidence

    Error sessions 30 → 96 a day

    • Visitor 8f2c

      iPhone · Safari 18 · 4m 12s

      3 err · 7 rage

    • maya@northwind.co

      iPhone · Safari 18 · 2m 48s

      2 err · 4 rage

    • Visitor 31ad

      iPad · Safari 18 · 6m 03s

      4 err · 9 rage

    Rage clicks on “Pay now” in 431 sessions

  5. Timeline

    Started Sep 14, 14:20

    Sep 10Sep 16

    First failing session 14:20

  6. Likely cause · next action

    Payment step, iOS Safari only

    components/checkout/PaymentForm.tsx

    Error text matches the card-expiry validation in your connected repo

    • Open a pull requestneeds your approval
    • Build a report
    • Share with the team
Underneath every name

Visits, identity, replays, funnels and your CRM — one system, so working out who a visitor is and what they were after never needs an export in between. Open any of them directly, too.

Customer Intelligence

Put a name and a company to traffic that never filled anything in, then match it against the contacts already in your CRM.

Web Analytics

Which accounts read your pricing page, how often they came back, and the channel that brought them — not another sessions count.

Session Replay & Heatmaps

Watch the demo form being abandoned. You know the field they stopped on before you pick up the phone.

Product Analytics

Events, retention and segments behind each account, so whoever takes the call knows what the buyer has actually used.

Feature Usage

See which accounts adopt what. Stalled usage is a save call; heavy usage is an expansion one.

Custom Goals

Define what counts as pipeline here — demo starts, pricing revisits, qualified accounts — and watch it move live.

You log off. It keeps counting.

Ingest doesn't keep office hours. The visits, the form starts and the identities behind them land while you're gone, and your KPIs recompute overnight on a schedule nobody has to remember. You come back to a list that is already current.

FlowgridIntent

648

visitors identified

3 companies read pricing 4x this week → top of the list this morning

Sources
31
Returning
22
Matched
14
FlowgridForms

37

demo forms abandoned

Most stopped on "company size" → the field, not the offer

Started
204
Finished
167
Named
29
FlowgridAccounts

1,284

events behind open deals

Two trials stalled before import → surfaced on the account

Trials
18
Stalled
2
Goals hit
9
See who's behind your traffic

An AI analyst that's already up to speed

Ask it in your own words. The answer comes back off your own visitors — who they were, what they read and the session behind it. No SQL, no ticket, no waiting on whoever owns the list.

09:02Intent

"Who started the demo form and left?"

Nine people yesterday. Six are already contacts in your CRM, with the field they stopped on attached.

09:06Accounts

"Which accounts are warming up?"

Repeat pricing visits over the last fortnight, ranked, each with the matching contact and the sessions behind it.

09:11Experiment

Variant B reached significance

You didn't ask for this one: it recomputes every half hour, so the verdict is current whenever you look.

See how experiments work
Security & privacy

Secure by default. Private by design.

Flowgrid records what your visitors do, never what they type, and your team decides who sees it. The agent proposes; a person approves.

Flowgrid for Enterprise Book a demo

Then it writes the follow-up

Every other tool hands you a chart and wishes you luck. This one drafts the note on the contact and opens the pull request with the evidence attached — then stops. It can write the draft; only you can send it.

  • 09:14Drafted a note for the Northwind contact — three pricing visits, one abandoned demo form
  • 09:20Wrote the demo-form tracking you were missing — staged as a diff
  • 09:31Opened PR #218 — lift the demo CTA above the fold on mobile
Meet the agents
Pricing

Start small.
Scale when it pays off.

Full breakdown on the pricing page

FreeStart free

Everything you need to see whether the numbers move. No card.

Free
See full plan
  • 500K events
  • Product & web analytics
  • Funnels, heatmaps & A/B testing
GrowthGet Started

For early SaaS and e-commerce teams adding deeper analysis.

$79/mo
See full plan
  • 5M events
  • Flowgrid Agent: AI insights & chat
  • AI-generated reports
  • 2,500 session replays / mo
  • 500 form submissions / mo
Most popular
Team

For growing teams replacing separate analytics tools.

$199/mo
See full plan
  • 15M events
  • Unlimited websites
  • 10 seats
  • 10,000 session replays / mo
  • 5,000 form submissions / mo
  • AI-powered reports with 4× the AI allowance
  • Unlimited custom dashboards
BusinessGet Started

For teams that need higher volume, more seats, and full control.

$499/mo
See full plan
  • 40M events
  • 25 seats
  • Unlimited websites
  • 30,000 session replays / mo
  • 25,000 form submissions / mo
EnterpriseContact sales

For organizations that need a custom plan and priority support.

Custom
Contact sales
  • Custom amount events
  • Role Based Access Control
  • Custom seats